Elle mag France is on a mission to boost rising fashion talents and they are taking it seriously! Collaborating with the Ministry of Culture and Communication - 8 designers were chosen to showcase their "names" to the ruthless fashion dictators (aka Parisians) at the Louis Vuitton showroom which was inaugurated by the minister Frederic Mittererand last night.
This campaign is known as Elle Aime la Mode (Elle loves fashion)....could it be any clearer?
Chatting with Elle France editor-in-chief Valerie Toranian she told me "New designers need to be featured in magazines so that the public can know about them - fashion magazines need to start promoting them and this is exactly what we are doing."
(on a personal note - I think it's just fabulous that magazines are finally catching up with the blogs!) ;)
